Trigon

Generation Z interprets themselves with brands and tends to seek for a companion like pets to improve their quality of life. With the trend of the global fertility rate declining and the pet-raising rate rising, making "pet economy" a potential market for GARMIN to explore.

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The Smart Collar delivers durability, professionalism, and quality through detailed finishing of the material and colour palette. A strong brand recognition is built on the form of the collar with a distinguishing triangle found on the GARMIN logo.