ROUROU

The landfill capacity of Australia is getting tight due to overconsumption, resulting in a shocking statistic of an average of 23 kilograms of fabrics per person being disposed to landfills yearly. While there is a lack of options to recycle textiles, this project pursues ideas that would facilitate the reuse of textiles as well as tackle consumer behaviour toward pet supplies.

 

ROUROU is a platform with three stakeholders involved and demonstrates multiple features, such as collecting textiles from donors, distributing materials to creatives, and selling creatives’ upcycled pet products. ROUROU proved that it meets the market trend with over 600 account reaches on Instagram and over 1000 views on Tiktok in 4 weeks and could possibly raise awareness of the fabric pet product circular economy.